Martin Rickatson is a UK-based freelance journalist specializing in farm machinery and crop production, working for magazines in the UK, Ireland, the U.S. and New Zealand, as well as providing the writing for the technical, advertising and marketing needs of farm equipment companies including Case IH. Previously he spent seven years as deputy editor of the worldwide farm machinery magazine Profi International. His father, grandfathers and uncle all owned IH and Case IH tractors, and he has spent many hours driving red machines from the two brands’ UK and German factories, as well as collecting IH literature. His website is www.jmragriculture.com.